“If you build it, he will come.”
Well, maybe in baseball, but not in Network Marketing. In Network Marketing, it’s more like: “If you build it, create and establish a relationship based on providing value and creating trust with it, he will come.” Let’s continue this discussion.
Okay, your leads are pouring in, you’re sending your leads lots of value in your emails and posts all over the internet…now what?
There are really three ways to monetize your list:
A. Email them with your opportunity
B. Call them with your opportunity
And my favorite,
C. Let them come to you asking to be a part of your opportunity with their credit card in hand.
I don’t feel the need to spell out A. and B. for you, as this is already the way that most people market. There is some success to be had that way, but not TOP EARNER success. All the TOP EARNERS practice all the principles I laid out in Part 1 and Part 2 of this series. And, all the TOP EARNERS experience C. on a regular basis
Now, C. may sound crazy but if you’ve done Part 1 (Build Your List) and Part 2 (Create a Relationship With Your List) of this series correctly, that’s the natural consequence of all your hard work. C. is definitely the one most people have the hardest time believing. However, if you’ve really digested Mike Dillard’s “Magnetic Sponsoring” and are really practicing attraction marketing, and giving your knowledge and experience to others, that’s exactly what happens.
That’s it. It’s that simple. If you still can’t wrap your mind around this concept, run (don’t walk!) and get yourself a copy of Mike Dillard’s “Magnetic Sponsoring”. It will rock your world. And then I want to hear from you – don’t be shy!
If you need some more help, please drop me a line or give me a call, or check out my Free Training…that’s what I do!
Cheers,
Amy
Okay, you’ve got leads coming in. Great. Now, what do you do with your leads? Well, first let’s begin with what doesn’t work….and this again, goes counter to probably everything you’ve learned about network marketing. But we’re done with all the old, outdated ways of prospecting aren’t we? Aren’t we done trying to chase people to join our businesses? Aren’t we ready to have them chase us? If you’re reading this right now, I’ll assume yes.
So, what you don’t want to do is start calling them up and trying to convince them to join your opportunity. What we don’t want to do is spam them with emails trying to convince them to join your opportunity. Most times, this will only get you the eye glaze – that hazy, glazed look on a prospect’s face when they feel someones trying to “sell” them something. Or the “I’m not interested” hangup, or worse yet, the “delete” button in their email.
Now let’s talk about what works. “But wait, Amy…I’ve gotten people into my business doing those things…what’s wrong with that?” Nothing. And, if you’re content to have people trickle into your downline once in a while after you spend all your energy chasing and hunting them down and don’t have the desire to kick your business up to the next stratosphere of income, then go with G*d. You can stop reading now.
If, however, you’re ready to take action and expand your mind and your business, let’s get started. Really it all begins with you. You’ve got to provide something of value to your list beyond an “opportunity” before they’re going to pay attention to you, to trust you, to listen to what you say…and ultimately to join your team. You need to provide the valuable tools and information that you’ve accumulated throughout your experience in network marketing (however long or short that experience is) in order to be someone to whom they will listen.
Now at the is point some of you newer marketers are wondering “What value can I have to offer other marketers?…I just started”. Well, you know more than you think. Just by reading this article and opening your mind to new ideas about how to market, you already know more than 95% of marketers out there who are all doing what you USED TO do. The more personal development you do (books, webinars, trainings) the more you have to offer. Find a unique way to communicate those things to your list and they will come to not only read your emails and take your calls, but look forward to them.
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