I’ve been thinking a lot lately about my own Network Marketing List. How many times have you heard “the money is in the list”. What the heck does that even mean? And do you really have to make a list? I mean isn’t that just old school network marketing from the dark ages? For goodness sakes – we have the internet now! We can do our network marketing business online!
Do I really need a Network Marketing LIST???
Okay, let’s break this down into bites. In fact, once I started writing I realized that this information is really more than one blog post. So, this will be the first in a 3-part series. Make sure and come back for bite # 2 and bite #3. In the meantime, let’s get started.
Bite #1: “The Money is in the List” … Your network marketing List, that is.
Who hasn’t been slapped in the face with this quote? So, why is the “money in the list”? Well, let’s start with what makes up your network marketing list. PEOPLE. People make up your list. Your Network Marketing business is a business of connecting with people. In fact, this part is so important, it’s even in the title of our profession: NETWORK marketing. NETWORK. A network of PEOPLE. So, in order to connect and ultimately sponsor people and create customers, you must start with a list of people.
When I first learned attraction marketing, one of the first things I learned about a list is “Build a list. Build a relationship with your list. THEN, Monetize the list. But, you know, in thinking about it right now, I realize that although those three steps are true, there’s really one missing. It should be: Build a list. Build a relationship with your list. QUALIFY your list. Then Monetize your list. In fact, I think that step is so important, it will be the entire subject of my next post after this series. Stay tuned.
Back to the matter at hand.
You see how the monetization part comes last?
You can’t extract MONEY from your network marketing list if you don’t HAVE a list.
You can’t create money from a list if you don’t have a RELATIONSHIP with your list. Getting money from your list means: find people, connect with them and build a relationship, THEN you can see if they qualify and along comes the MONEY.
Ignoring the making of a list is somewhat like saying, you want to build a house. You buy the beautiful, pristine, untouched plot of land. Then you go out and buy curtains and try to hang them…But you forgot something…You forgot the foundation. Oh, and the house. You can’t hang curtains on an emply plot of land. Your list is your foundation on which to build your business.
Now I know many of you are thinking…”Sure Amy, that’s great but just the thought of making a list gives me a queezy feeling in my stomach; I don’t even have a warm market, I don’t know anyone, the people I do know are total slugs and energy vampires, I’ve burnt my warm market with 11 other network marketing businesses, I live in a town of 312 people and they all hate network marketing, people run screaming when they see me coming, I’ve already called everyone on my list – now what?”
Does any of that sound familiar? So, let’s get into it. How do you build a network marketing list? …Which brings me to Bite #2.
See you tomorrow for Part 2: Making a Network Marketing List ONLINE!
You DESERVE Success!
P.S. Building a network marketing list is useless unless you know how to approach them so they end up asking YOU about your business.
Amy,
Great topic and so happy to see you sharing this important information. I have always believed that your list is what you should be building on a daily basis and there are many techniques out there to build a list. Pick 1, 2 or 3 and do them DAILY and watch your group grow. Looking forward to bite #2!
Can’t wait for tomorrow Amy. You provide great insight into this business, and I look forward to finding our more about list building. See you tomorrow!
Life would be a lot easier if we didn’t have to bother with a list but easy does not get us where we want to be.
Good tips here Amy especially about qualifying our lists first.
[...] my last post Should You Make a Network Marketing List?…Or Is That Just Old School B.S.?, we discussed what the whole hoopla around making a network marketing list is and why you MUST [...]
[...] you’ve been following this series on building a network marketing list, you’ve seen the importance of building one in Part 1 and now you know some of the ways to build your list online from reading Part 2 on Building your [...]
Hm, you piqued my interest with that statement: qualify your list…I know what that means as a former Realtor….By qualifying in Network Marketing are you saying, don’t prospect just anyone, like your blind aunt Harriet who doesn’t have a single friend? =) I’m getting better at that but need to get over my fear of the phone, so I don’t disqualify someone who desperately needs what I have to offer…Looking forward to reading your next post, Amy! Thanks!