So, you’ve got a can of Efusjon Energy Drink in one hand and your computer mouse in the other; you’re drinkin’ and surfin’…trying to find out the truth about this the Efusjon Energy Club. The drink tastes great, but does the company leave an aftertaste in your mouth?
Will Efusjon, This Baby MLM, Grow Up To See It’s Adulthood
Efusjon has had a crazy year full of ups and downs. It came on strong; growing like wildfire in it’s pre-launch phase all the way until their fateful “Facebook Application Launch” in July of 2009. Then SCREEEEEEECH! (That was the sound of the breaks on Efusjon’s skyrocket to the top of the MLM game). For months, Efusjon distributors had been touting the release of this Efusjon Facebook Application as the second coming…something that had “never been done before in MLM”. Many distributors were telling their prospects that this application was going to “flood their matrix” with new distributors.
Now I will say that, Efusjon’s corporate top dogs never approved this strategy, but it went on for months anyway. Alas, the success of the Facebook app was not to be. Nobody’s matrix was flooded with new distributors from this new app. It was just an app. No magic MLM success machine. Just a nice app from which people could enroll distributors on Facebook. Ho-hum. Because the hype was so strong, and the failure so big, this was the beginning of the descent of this company’s popularity in my opinion.
The Efusjon Energy Club Comp Plan
This started out to be a quite a well-paying comp plan, with a maxtrix configuration and a large overlap volume commission. Basically, the company requires a distributor to enroll three more distributors in order to start earning commissions. While this is still true, the amount you earn and the way you earn commission has changed multiple times in the past 12 months.
Many distributors who started out receiving massive commissions, 4.5% on personal enrollees and 4.5% on overlap commissions (with the company’s promise that this level of commission would never change) were greatly disappointed (to say the least) when Efusjon went back on their word. They cut the commissions on overlap volume significantly (down to 1.25%). Distributors who were very successful and making a great income saw it cut so significantly, that downlines began to collapse and distributors started dropping left and right.
In fact, Efusjon has since changed their comp plan several more times to try to recoup –upping the overlap to 1.5%, then again to 2.25%, adding various bonus possibilities and other incentives. Sadly, that recoup hasn’t yet happened. They’ve created quite a decent comp plan now but it’s a big question mark as to whether they can ever recover from the enormous fallout of distributors and the bad tastes in their mouths.
Is There a Future for Efusjon Energy Club?
Ever since their failed Facebook Application and the massive comp plan changes, they have slowly but surely dropped in growth. You can barely even find them anymore on Alexa.com.
If you’re not familiar with Alexa, this website keeps track of the traffic on all the websites out there and ranks them. Basically, if your MLM doesn’t have an Alexa score, you should be getting your running shoes on and heading for the door. On the other side of the coin, if you hit the top 100,000 websites on the internet Alexa’s site, you are officially “on the radar” and hugely popular and significant.
Efusjon, which was once well into that top 100,000 group, has dropped off in a big way and has been well below that 100,000 group for some time.
So, what does all that tell you?
Well, what it tells me is that Efusjon is either suffering from the bumps and bruises of their first year of life and will dust themselves off and start gaining again, or they’re toast. There’s really no way to know for sure without a crystal ball. Do your research. Trust your gut. If you love the product and want to take a flyer with a fledgling company that’s had both super highs and major bumps, go for it. Just go in with your eyes wide open.
Just In Case…
I urge you to have a Plan B brewing in case things go south. Most important, make sure you have great marketing skills, which you would need for SUCCESS IN ANY MLM.
To Your Rockin’ Success,
Amy
P.S. If you want to learn how to market Efusjon or any network marketing business like the pros, don’t market your replicated website. All the top dogs in MLM have a system. Test drive the Maserati of Marketing Systems for $1.
Wow, thanks for all of the great information. I never saw it going very far even back in the pre launch phaze.
Awesome post.. well written and concise.. what plan do you think is better than Efusion?
Christopher
I'm liking the Numis Network right now Christopher. I've never seen another MLM that has a product with instant equity on your auto-ship. Great comp plan too. Check it out http://MLM-Dream-Team.com/ But for someone who just loves the health and wellness industry, you can't do better than Monavie. Solid billion dollar company. http://www.amsmv.com/2575326 Cheers, Amy
Hi Amy amazing post. Thank you for all the great information you shared. You certainly need a plan B in today's world. We all have that internal hunch that many times is correct and common sense is what it is all about.
Amy I am with you on Numis. Nothing like have an asset delivered to your door on a monthly basis! Sweet!
AmyJo – a great article!! Lots of good information
Great post Amy. I look forward to your new posts everyday.
[...] you’re trying to figure out if Efusjon Energy Club is an MLM Scam or MLM Success Story or just trying to decide to join, you can’t be successful in MLM without great marketing [...]
[...] you’re trying to figure out if Efusjon Energy Club is an MLM Scam or MLM Success Story or just trying to decide to join, you can’t be successful in MLM without great marketing [...]
[...] you’re trying to figure out if Efusjon Energy Club is an MLM Scam or MLM Success Story or just trying to decide to join, you can’t be successful in MLM without great marketing [...]
[...] you’re trying to figure out if Efusjon Energy Club is an MLM Scam or MLM Success Story or just trying to decide to join, you can’t be successful in MLM without great marketing [...]
[...] you’re trying to figure out if Efusjon Energy Club is an MLM Scam or MLM Success Story or just trying to decide to join, you can’t be successful in MLM without great marketing [...]
[...] you’re trying to figure out if Efusjon Energy Club is an MLM Scam or MLM Success Story or just trying to decide to join, you can’t be successful in MLM without great marketing [...]
[...] you’re trying to figure out if Efusjon Energy Club is an MLM Scam or MLM Success Story or just trying to decide to join, you can’t be successful in MLM without great marketing [...]
[...] you’re trying to figure out if Efusjon Energy Club is an MLM Scam or MLM Success Story or just trying to decide to join, you can’t be successful in MLM without great marketing [...]
[...] you’re trying to figure out if Efusjon Energy Club is an MLM Scam or MLM Success Story or just trying to decide to join, you can’t be successful in MLM without great marketing [...]
[...] you’re trying to figure out if Efusjon Energy Club is an MLM Scam or MLM Success Story or just trying to decide to join, you can’t be successful in MLM without great marketing [...]
[...] you’re trying to figure out if Efusjon Energy Club is an MLM Scam or MLM Success Story or just trying to decide to join, you can’t be successful in MLM without great marketing [...]
awesome post… I have just became a member and the marketing that is being done out of La jolla Ca. Is awesome!!! it a party sceme and works awesome!!